Experiencing signs of food focus is a completely NORMAL response to dieting, and it’s nothing to be ashamed of. Undergoing a prolonged deficit and pushing the body past a comfortable “set point” will inevitably cause an individual to start dedicating more of their cognitive power and time to food. From an evolutionary standpoint this is an intelligent phycological response when the body recognizes deprivation, and it’s fundamental for survival.

When setting out to achieve a health and fitness goal, most of us are willing to financially invest in methods that can make the process more efficient and enjoyable. In the case of food selection, this might entail purchasing more expensive items that contain less calories and are more volumous than their original replicates.

There’s no denying that portraying a strong work ethic is advantageous to achieving your goals. However, when it comes to health and fitness, it’s a fairly common misconception that more is always better. “Just because you can” implement a particular technique, protocol or strategy, doesn’t mean it will be the most conducive to achieving your goals in the long-term.

WPC, WPI and Casein are all derived from cows milk and are exceptionally high-quality sources of protein that will support muscle growth and recovery. Per 30g serving, all three varieties provide >2.5g of leucine, the primary amino acid required to stimulate muscle protein synthesis.

Who else is a creature of habit when it comes to their nutrition? Often we can find ourselves consuming identical meals on a day-to-day basis whether it be due to convenience, taste or poor culinary skill.

If you make a large financial purchase, you may need to sacrifice spending in other areas if you want to keep your bank balance in check. However, if you’re strategic and take advantage of “discounts”, you may be able to enjoy (basically) the same product for more than half the “price”! As a result, you can be left feeling satisfied, happy, and not concerned that you need to be scarce spending in other areas of life to achieve your goals.

Macro tracking is a skill, and just like any other skill it requires practice and refinement to become efficient and accurate. Downloading the app is one thing, but becoming proficient is a different ballgame altogether. There are so many bells and whistles that MFP can quickly become daunting and confusing.

Plants are AWESOME and there’s no doubt about it – they’re dense in micronutrients and phytonutrients, provide a diversity of dietary fibre, they’re an excellent source of complex carbohydrates, and are usually quite hydrating too! However… when it comes to obtaining adequate protein purely from plants… there can be quite a few caveats to consider.

Gluten-free foods have one specific purpose – to remove gluten from the diet!

Did you know that the protein in eggs have a biological value of 100? This makes them one of the BEST sources of protein on earth! A biological value of 100 means that 100% of the protein in eggs can be used for protein synthesis, compared to a biological value of ~70 for plant proteins. An average egg has 6 grams of protein and packs in all 9 essential amino acids, making them a complete protein source.

When you think about nutrition, cooking oil probably isn’t the first thing that comes to mind. However, it’s a product that many of us use on a daily basis and therefore has an impact on our nutrition. Extra virgin olive oil (EVOO) is our number one choice because it’s a great source of healthy monounsaturated fatty acids, antioxidants, and other phytonutrients such as hydroxytyrosol!

One of the main barriers that stop individuals from exiting the pre-contemplation phase of committing to a caloric deficit is the assumption that certain food sources need to be eliminated. There’s no doubt that we would be hesitant of changing our dietary habits too if it meant eating plain, sauce-less pasta and empty bowls of cereal!

Attend any local fitness club and you’re likely to observe people shortchanging their progress by not training with adequate intensity. Reps in reserve versus training to failure has been a popular debate for a few years in the fitness community.

At its essence, cream of wheat is made from wholemeal flour and water. You can add other ingredients such as fruit, protein powder and peanut butter for additional carbohydrates, fat and protein, not to mention flavour too!

We live in a day and age where greens powders are flying off the shelves and unfortunately the spinach at the back of our fridge is wilting. These products are marketed and sold with the overwhelming claims that they “improve gut health”, however…

Comp prep often gets glorified due to the highlights we see on social media. Shredded physiques, a sense of camaraderie and of course the post comp food splurges. From the outside, it can look very appealing.

Food isn’t “out to get you”, but unfortunately, sometimes we can convince ourselves that it is!

There are two forms of dietary iron. One is derived from plant sources, as well as eggs and dairy, and is in the non-heme iron form (Fe3+). The other type comes from animal sources, and is in the heme iron form (Fe2+). Interestingly, only ~45% of the iron in meat is heme iron, whereas the remaining ~55% is non-heme iron.

We all want to feel and see results when we set out to achieve our health and fitness goals. However, at some point or another progress is bound to stall... which can be incredibly frustrating when you’re adamant you’re putting in the work!

It’s estimated that over half the Australian adult population consumes inadequate levels of daily dietary calcium. This is of concern as it increases the risk of losing significant amounts of bone mineral density, which can lead to conditions such as osteoporosis and osteopenia (weak and brittle bones which increase the risk of fractures, falls, and poor health status/quality of life).